Total video views for the top ten ads dropped significantly in October – bringing in a combined 47.6 million last month compared to 75.1 million in September. from Affiliate Training http://marketingland.com/top-10-youtube-ads-october-google-microsoft-take-lead-overall-video-views-197688
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. from Affiliate Training http://marketingland.com/email-service-bridging-gap-digital-marketing-brick-mortar-experiences-197509
The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads. from Affiliate Training http://marketingland.com/now-feel-immersion-launches-first-haptic-ad-service-197637
Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers. from Affiliate Training http://marketingland.com/4-principles-great-content-stop-dumping-garbage-internet-195800
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. from Affiliate Training http://marketingland.com/facebooks-audience-network-expands-mean-campaigns-197041
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of… Continue reading Are you optimizing your off-site content?
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. from Affiliate Training http://marketingland.com/marketing-day-snapchat-copies-instagram-facebook-messenger-ads-197653