Can company structure spawn cannibalization? Most definitely.

With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What is cannibalization? Cannibalization is a term coined by the digital community to refer […]

from Affiliate Training http://marketingland.com/can-company-structure-spawn-cannibalization-definitely-196902

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