A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.

from Affiliate Training http://marketingland.com/great-american-underdog-makes-comeback-cmo-rob-lynch-transforms-arbys-organization-qsr-leader-196222

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