Marketing Automation Matrix: A visual buyer’s guide

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation […]

from Affiliate Training http://marketingland.com/marketing-automation-matrix-visual-buyers-guide-196328

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