True marketing automation is predicting a customer’s next move, not reacting to a moment

It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. Engage your customers on their terms, rather than forcing them into a funnel. In “Trusting the Machine: Data Science […]

from Affiliate Training http://marketingland.com/true-marketing-automation-predicting-customers-next-move-not-reacting-moment-195567

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