Machu Picchu and martech: CMO lessons from the Inca Empire

What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.

from Affiliate Training http://marketingland.com/machu-picchu-martech-cmo-lessons-inca-empire-2-195159

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