Bazaarvoice adds ad targeting platform based on consumer intent

Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.

from Affiliate Training http://marketingland.com/bazaarvoice-adds-ad-targeting-platform-based-consumer-intent-195285

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s