Using Google to drive offline sales

Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows […]

from Affiliate Training http://marketingland.com/using-google-drive-offline-sales-194431

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