MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard of ‘viewability’ — half […]

from Affiliate Training http://marketingland.com/martech-today-eye-tracking-study-viewability-optimoves-intelligent-agent-facebooks-new-events-app-194207

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