Activate your audience with a ‘measurement framework’

It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights.

from Affiliate Training http://marketingland.com/activating-audiences-measurement-framework-193673

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s