Navigate your marketing automation options with this checklist

Companies using marketing automation see 53% higher conversion rates according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear need. […]

from Affiliate Training http://marketingland.com/navigate-marketing-automation-options-checklist-192453

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