Drive PLA profits with keyword segmentation

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a […]

from Affiliate Training http://marketingland.com/drive-pla-profits-keyword-segmentation-192167

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