MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and […]

from Affiliate Training http://marketingland.com/martech-today-optimizelys-experimentation-platform-adobe-targets-automated-optimization-191593

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