Learn programmatic advertising from Oracle

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: deliver advertising that enhances the customer experience […]

from Affiliate Training http://marketingland.com/learn-programmatic-advertising-oracle-191717

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