MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated Sep 6, 2016 by Barry Levine A recent survey backs sales lift, but a data […]

from Affiliate Training http://marketingland.com/martech-today-pokemon-gos-data-mobilefusecuebiqs-dwell-lift-190587

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