Harvard Business Review report: Using analytics to create customer value

According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot to download your […]

from Affiliate Training http://marketingland.com/harvard-business-review-report-using-analytics-create-customer-value-190686

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