When you buy marketing software, know that you are buying into an ecosystem

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.

from Affiliate Training http://marketingland.com/buy-marketing-software-know-buying-ecosystem-189991

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s