Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome.

from Affiliate Training http://marketingland.com/hitting-blind-spots-way-gold-olympics-ads-remind-marketers-sweat-data-details-188812

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