What is marketing automation?

Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so […]

from Affiliate Training http://marketingland.com/what-is-marketing-automation-188516

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