Personas, polls and personalization: What’s behind the election of our lives?

Columnist Kevin Lindsay discusses the data-driven marketing that’s steering the election and explains why brands and campaigns need to dig deeper and bring people closer to conversion.

from Affiliate Training http://marketingland.com/personas-polls-personalization-whats-behind-election-lives-181917

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s