MarTech Today: Why 100 percent viewability isn’t worth it, useful info about rich snippets & AMP pages no longer need structured data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) Aug 3, 2016 by Keith Pieper Some industry experts may advise advertisers and agencies to “hold out” […]

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