Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path.

from Affiliate Training http://marketingland.com/research-five-reasons-100-viewability-isnt-worth-cost-long-shot-185219

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