Take the guesswork out of marketing automation technology

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction […]

from Affiliate Training http://marketingland.com/take-guesswork-marketing-automation-technology-186865

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