What is call intelligence, and why should you care?

At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of mobile devices, has created a telephonic boom. This white paper from CallTrackingMetrics describes what call […]

from Affiliate Training http://marketingland.com/call-intelligence-care-186115

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