Post-Bezos, The Washington Post is making its ads “all about users-first”

Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other publishers.

from Affiliate Training http://marketingland.com/following-bezos-purchase-washington-post-making-ads-users-first-185890

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s